Manager, Marketing Digital Channels
Location: Boca Raton
Posted on: June 23, 2025
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Job Description:
As the Manager of Marketing Digital Channels, you will lead the
development and management of impactful digital programs, and
campaigns with a cohesive omnichannel strategy. Manage marketing
projects across our global websites and app experiences, leading
the requirements necessary to develop strategies that exceed
outcomes. Collaboration is necessary, as you will work with Pricing
Strategy, Partners (Ops), Information Technology (IT), Creative
Design, and other teams to improve our digital tools and platforms.
You will promote the vision for measuring the effectiveness of our
digital marketing efforts, ensuring a seamless and engaging journey
for donors and prospects across all touchpoints. You will be the
primary owner and driver for prioritizing our requirements and
functionality to maximize results and donor engagement across our
web and app platforms in the US, Puerto Rico, and the EU. JOB
DETAILS: Reports To: Director of Digital Experience Location: Boca
Raton, FL OR Remote Direct Reports: No direct reports but will lead
cross-function initiatives Travel: Required varies but can be up to
30%. RESPONSIBILITIES Strategy Development – Create meaningful and
impactful digital experiences for our donors through innovative
digital solutions Optimization and Performance – Partner within
Marketing and the broader organization to grow, optimize metrics
focused on our our goals while maximizing efficiency of spend User
Experience and Design – Apply best practices and technical
knowledge (ADA, SEO, etc.) to provide an engaging vehicle for both
donors and prospects Testing and Learning – Lead testing projects
to evaluate the impact of marketing strategies. Partner with
internal stakeholders and agencies to develop and contribute to
their learning needs Best Practices and Innovation – Partner with
analytics to drive requirements for KPIs and measurement
Partnership and Collaboration – Can partner with several partners
driving strategic discussions and aligning on different ways to
enhance the digital donor experience JOB SPECIFICATIONS Education
and Experience Bachelor's Degree in business administration,
marketing or equivalent combination of education MBA preferred 5
plus years of progressively responsible experience building digital
experiences in both web and app platforms Multi-location B2C
environment highly preferred Technical proficiency with marketing
platforms LI-Onsite Our Benefits CSL offers the following benefits
for this full-time position: Options for health care benefits,
including choices of plans for medical, dental, and vision,
prescription drug coverage; Company-provided basic life insurance
and Short- and Long-Term Disability; the option to participate in
CSL’s 401(k) Savings Program; Paid Time Off (PTO) for use in
connection with vacations, illness, and other personal business;
and paid observed holidays as designated by the Company. For more
information on CSL Plasma benefits visit
https://cslbenefits.com/cslp . About CSLPlasma CSL Plasma is one of
the world's largest collectors of human plasma. Our work helps to
ensure that people with rare and serious diseases are able to live
normal, healthy lives. We are committed to our work because lives
depend on us. Learn more about CSL Plasma . We want CSL to reflect
the world around us At CSL, Inclusion and Belonging is at the core
of our mission and who we are. It fuels our innovation day in and
day out. By celebrating our differences and creating a culture of
curiosity and empathy, we are able to better understand and connect
with our patients and donors, foster strong relationships with our
stakeholders, and sustain a diverse workforce that will move our
company and industry into the future. Learn more Inclusion and
Belonging | CSL . Do work that matters at CSL Plasma!
Keywords: , Sunrise , Manager, Marketing Digital Channels, PR / Public Relations , Boca Raton, Florida
